Future of Journalists, Authors and Writers in Digital Economy

http://knol.google.com/k/narayana-rao-kvss/future-of-journalists-authors-and/2utb2lsm2k7a/846

Professionals have to figure out where the market failure is in the amateur internet and do something that still has value and which people will pay for, either directly or in terms of their attention which can be monetised through advertising.

Media professionals have to figure out how they can do something that adds value to the internet, that people will pay for, and that still costs less than the income that is derived from it. That is the job, that's business in the new competitive digital information marketplace.