Consumer Behavior

Marketing Management Revision Article

http://knol.google.com/k/narayana-rao-kvss/consumer-behavior/2utb2lsm2k7a/123#

Buyer’s needs, characteristics and decision making process interact with the stimuli created by the environment and marketers and buying decisions are made by the buyers.



Hence marketers have to understand what happens in the buyer’s conscious ness between the arrival of outside stimuli and the buyer’s purchase decision.